Internet Marketing Solutions

Email Marketing

We offer solutions to help you answer Email Marketing questions and develop action plans to reach your Email Marketing goals. Agency Four can help you develop programs to:

• Research email delivery rates, open rates, and click-throughs
• Keep your email legal by abiding by state and federal laws regarding bulk email
• Make your email "Spam-Free" by following whitelist and delivery guidelines
• Help increase your open and conversion rates with detailed tracking and cohesive company/product branding
• Keep your email from being stopped by the various filtering systems in place by large email providers (AOL, Google GMail, MSN Hotmail, Yahoo!)

Have a project or idea that needs help? Contact Agency Four.

Search Engine Marketing

Search Engines are a daily reality for consumers. It's where they go to find products, services, and solutions to their problems. Everyday 53% of US adults use search engines almost every time they are online (icrossing 2005). Consumers are most likely to find your site through Search Engines. Unlike the off-line brick and mortar world, word-of-mouth does not play a major role for online buyers. Only 8% of online buyers are driven by word of mouth. That makes search engines even more relevant for consumers to find your web site. Agency Four can help you develop programs to:

• Research quality search keywords and content
• Develop quality content that search engines value when considering your ranking
• Research and evaluate your current site for areas to improve upon to increase rank
• Research and recommend items to work on for new sites during the development process
• Develop corresponding content programs to increase rank and customer base (RSS Feeds, Podcasts, Email Newsletters)
• Develop copy and content that abides by search engines guidelines and codes of practice

Have a project or idea that needs help? Contact Agency Four.

Online Advertising - Increase Traffic

Getting new faces to your site is an important part of any business. Regardless if you have a well ranked web site or site that isn't ranked at all, the right online advertising program can help you get new potential customers to your site. There are special circumstances where a website might not be ranked well or at all in the search engines. If that is the case then online advertising is a great way to drive qualified users to your website. Some of these may be:

• Server Side Dynamic Content - The search engines can't decipher this code
• All Flash websites - The search engines can't see the content
• New website - It takes a long time for search engines to rank new sites, sometimes up to 6 months or longer

• Product Launches
• Promotions or Offers
• Exclusive content

• Research the right online advertising program that meets your goals
• Research and recommend specific advertising programs or channels to meet your goals
• Research keywords to maximize the impact of the program
• Develop advertising message
• Research and Recommend content for landing page
• Setup and execute advertising program
• Analyze and report, in layman's terms, the peformance of the advertising program

Have a project or idea that needs help? Contact Agency Four.

Online Advertising - Revenue

The flip side of online advertising is that you may have a website and you want to attract advertisers. You may have a site with great content, regardless if you're a manufacturer or consumer, and want to attract advertisers to your site. Agency Four can help you build an advertising program that is appealing to advertisers as well as the consumers that advertisements are targeted to.

• Develop content for an advertisers contact page
• Develop attractice rates for advertisers as well as the site owners
• Research the website users and develop a demographic profile
• Develop online advertisement tracking systems so that you know who clicks on what and when
• Research and develop alternate methods to attract advertisers (rich media, RSS, podcasts, forums)

Have a project or idea that needs help? Contact Agency Four.