 |
Internet
Marketing Solutions
Email Marketing
We offer solutions to help you answer Email
Marketing questions and develop action plans to reach your Email
Marketing goals. Agency Four can help you develop programs to:
- Choose the right bulk email service provide for your organization
- Organize and segment your email list
- Design and code HTML emails that consistently work with or without images across multiple platforms
- Develop powerful subject lines to increase open rates and let the right users find you
- Research and improve email delivery rates, open rates, and click-throughs
- Keep your email legal by abiding by state and federal laws regarding bulk email
- Make your email "Spam-Free" by following whitelist and delivery guidelines
- Help increase your open and conversion rates with detailed tracking and cohesive company/product branding
- Keep your email from being stopped by the various filtering systems in place by large email providers (Google GMail, Yahoo! Mail, and more)
Search Engine Marketing
Search Engines are a daily reality for
consumers. It's where they go to find products, services, and solutions
to their problems. Consumers are most likely to find your site through Search Engines. Unlike the off-line brick and
mortar world, word-of-mouth does not play a major role for online
buyers. Only 8% of online buyers are driven by word of mouth (iCrossing). That
makes search engines even more relevant for consumers to find your web
site. Agency Four can help you develop programs to:
- Increase search engine rank
- Research quality search keywords and
content
- Develop quality content that search
engines value when considering your ranking
- Research and evaluate your current site
for areas to improve upon to increase rank
- Research and recommend items to work on
for new sites during the development process
- Develop corresponding content programs to
increase rank and customer base (RSS Feeds, Podcasts, Email
Newsletters)
- Develop copy and content that abides by
search engines guidelines and codes of practice
Online Advertising - Increase Traffic
Getting new faces to your site is an
important part of any business. Regardless if you have a well ranked
web site or site that isn't ranked at all, the right online advertising
program can help you get new potential customers to your site. There
are special circumstances where a website might not be ranked well or
at all in the search engines. If that is the case then online
advertising is a great way to drive qualified users to your website.
Some of these may be:
- Server Side Dynamic Content - The search
engines can't decipher this code
- All Flash websites - The search engines
can't see the content
- New website - It takes a long time for
search engines to rank new sites, sometimes up to 6 months or longer
There are also times when you want to drive new users to your website:
- Product Launches
- Promotions or Offers
- Exclusive content
Agency Four can help you develop programs to:
- Research the right online advertising
program that meets your goals
- Research and recommend specific
advertising programs or channels to meet your goals
- Research keywords to maximize the impact
of the program
- Develop advertising message
- Research and Recommend content for
landing page
- Setup and execute advertising program
- Analyze and report, in layman's terms,
the peformance of the advertising program
Internet Marketing Training
AgencyFour offers on-site, off-site, and online classes in various Internet Marketing topics. Classes can be personalized for individuals or groups to "fill in the blanks". Topics include:
1. WEB ANALYTICS INTRODUCTION
- Learn how to set up and use Google Web Analytics and what the data means
- Discover how visitors use your website
- Learn how to track certain actions and make automated reports for them
- This topic would be good for any web analytics system, but we will showing Google specifically
2. SEARCH ENGINE OPTIMIZATION
- Learn the basics of search engine optimization
- Learn the best practices for long term success
- Myth busters reveal things to avoid
- Learn what the most important parts of the site are to focus on
- Discover what type of CMS is best to getting good ranking
3. AFFILIATE MARKETING
- Learn the basics of affiliate marketing
- Discover how to find the right program that matches your goals
- Learn how to find power affiliates and get the most out of them
4. COMPETITOR RESEARCH
- Find out what your competitors are doing in their online marketing campaigns
- Discover methods to discover pay per click keywords, exclusive deals they offer customers, affiliate programs, and more
- Find out what sites are driving traffic to your competitor
5. EMAIL MARKETING
- Learn the best practices to sending a newsletter
- Find the best bulk email marketing service provider for your needs
- Discover the dos and dont of the email
- Learn tips on getting the most out of your campaigns
- Find methods to increase click throughs
- Learn how to track email campaigns in Google Analytics the whole way through conversion
6.SOCIAL MEDIA MARKETING
- Learn why you need or don't need to participate in social media
- What social media websites are best to use (Twitter, Facebook, LinkedIn, YouTube, etc.)
- How to find your audience through social media
- Learn why 10,000 followers on Twitter might be worthless
If you are interested please email me or fill out the form on my website with the topic(s) that you are intersted in. Contact Agency Four
Affiliate Marketing
Having one website drive traffic is fine, but when you want to grow you need to bring in help. Affiliate Marketing is like hiring an entire sales force that only works on commissions. They work hard to drive in targeted qualified traffic to your site. Let AgencyFour help you with your affiliate program:
- Designing an attractive and competitive affiliate marketing program that gets and keeps affiliates
- Choosing an affiliate system that is right for your organization
(self-managed in-house or servie provider)
- Finding the right affiliates
- Developing materials that help the affiliates sell at their maximum potential
|
|
Have a project or idea that needs help?
