Smart Links

Search Engines like links, it helps them find other content that may be worthwhile to index. Since search engines do put a certain amount of focus on links they also examine the links very closely. They look at all the words in the text for the link and the url link itself. Having the right words, relevant keywords, in your links can help your ranking.

Common Mistakes

A common mistake with keywords is to not take the time to use proper keywords. You may see text links like: Click Here, Download Now, More, etc. In the majority of these cases the site is missing out on a opportunity to increase their site's ranking in the search engines.

Instead of using these types of words we can elaborate on them.

Example:
1. Click Here
2. Fresh Organic Fruit

1. The first link (1) doesn't have any keywords at all.
2. The second link (2) is keyword rich "Fresh Organic Fruit" and will help our ranking.

1. <a href="products.html">
2. <a href="/fresh-fruit/organic-fruit.html">

Search engines read the linked to page for keywords. If we leave them out we miss an opportunity for better rankings. The first link doesn't have any keywords, while the second one manages two keywords "fresh fruit" and "organic fruit".

<< 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 >>
Previous | Next