Site Map
A sitemap is something every search engine searches out. It is the one document which they can use to find every other page on your site. Due to it's importance we should not forget to create keyword rich content for it. The page is full of possibilities for keyword rich links.
Common Mistakes:
The most common mistake is to have very simple names for the links in the site map.
Example Site Map:
Home
News
Contact
About
None of these links are keyword rich or even do a good job of describing what the content on the page is.
Don't be afraid to have a site map with four words or longer for a link.
Example Site Map:
Exotic organic fresh fruit
Fresh Fruit News
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