Page Title
Don't Forget the Page Title
The page title tag <title>I’m the Title of the Page</title> is a very important part of search engine rankings and often overlooked item. The page title should include keyword rich relevant content for the page it’s on. A common mistake for most sites is to use their business name as the only thing in the title tag. Unless someone is specifically searching for your business it is not necessary to even put your business name in the page title, at least not by itself.
Example:
Typical Mistake: <title>Bob's Fruit Inc.,</title>
Correct Way: <title>FRESH organic - exotic fruit with FREE home delivery</title>
From a search engine and user standpoint the second way simply works and looks much better. If you were doing a search which one would you prefer finding in the search results?
Order is King/Queen
The order of the words in the title are very important. Usually the first words are more important than the last one. Try to keep them to less than 8 words (63 characters), most browsers cut off the title at a certain point anyway, so there’s little point from a user standpoint.
Example:
If we sell fruit and our keyword research shows that our potential customers are searching for specific keywords we put them into the title. Our research shows that our users in one month have searched using these words on major search engines:
| Search Term |
# of Searches |
Fresh organic fruit
Home delivered fruit
Exotic fruits
|
156,789
84,050
78,567
|
Therefore I would write a title for the page for our fruit like this:
FRESH organic - exotic fruit with FREE home delivery
Capitalization is for the users benefit, calling out two features we know they are searching for "FRESH" and "FREE"
The page with this title should be relevant to the title, in this case... a fruit page. We can do further research to narrow down the keywords for each specific fruit page. The keywords that we end up with for the title should also be in the content of the page.
 Download: Complete Internet Marketing Handbook of Best Practices
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