Navigation
Search engines like to follow links that they find on the page. This lets them discover, in a natural way, other pages on your site. If navigation is made with JavaScript, Flash, or some types of Server Side Created code, the search engines will not be able to read it. Having the search engines naturally follow these links is very important to having the rest of your site indexed and ranked. This rule is true for other links in the body of the page as well.
Common Mistakes
A common mistake in designing navigation for a site is to make it easy for the web developer to update later on. Most of these easy solutions rely on JavaScript and advanced coding techniques that the search engines can't decipher. Although having one navigation file to update is easy for the web developer it does not make it easy for the search engines to index the site.
Search engines like to use menu navigation systems in your site to find other pages in your site to index. They figure that if the page is important than you will put it in the menu navigation.
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