Meta Tags

Meta tags is one of the most common search optimization phrases that people recognize. At one time Meta Tags could do a lot for a sites rankings in the search engines. That time thought is long past. Search engines rely on advanced algorithms and a multitude of factors to determine a sites ranking.

Common Mistakes

A common mistake is to focus a lot of time and energy to get a "good list" of meta keywords. If that's what you're doing I can assure you that you can stop doing it now, as it won't help your search ranking one way or another. Meta keywords used to be a typical item for optimization and also an item that got abused and manipulated. Like most things that get abused search engines start relying on it less and less, until they get to a point where it is no longer necessary. That is the current state of the "meta keyword," it is no longer necessary.

The Mighty Meta Keyword

There is a meta word that is important. The "meta description" is still rather important. The meta description will not affect your sites ranking, but it will affect the number of people who click on your search engine listing. Instead search engines use your meta description as a self description of your website. When they rank your site they may use your meta description below your link as a definition of what your site is about. Therefore it is important that it is both keyword rich and makes sense to a reader. Remember it won't affect your site ranking, but it is the description users will read about your site and that may affect if they click or don't click on your link.

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