Increase Rankings

At some point a sites traffic levels out. You've done all you can to get your site ranked naturally. There are options for getting more traffic:

1. Paid Rankings:
   For a fee your ranking, for certain keywords, can show up above natural listings.
   There are surveys that show users ignore the paid rankings (sponsored listing). However, the flip side to that is half of us don't know the difference between natural and paid search listings. Although they say they don't like them, half don't know how to identify them. To us that means a paid search listing will look natural to about half of the users out there.
   
   
2. Affiliate Programs:
   You can start your own program to pay sites to list your site as a link. You then pay them for each click made or product sold as a result of that click. These are programs that you manager internally, much like a sales referral system.
   
   
3. Email Newsletters:
   This is an extremely effective and cost efficient way to increase rankings and brand/product awareness. Provide relevant copy, stick to the standard sending rules, track your delivery rates, and keep your email list clean.

   If done correctly this is the cheapest direct communication you can have with a customer. The result is that the email drives users to the site and if the content is good they share that email with their friends by simply forwarding it.

   Lastly, email lasts forever. If you rename or move a page keep in mind that there might be a newsletter in someone's inbox with the old page address in it. Update your links to point to the new page when you move or rename them.

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