Getting Links

Search engines put a lot of weight on the fact that other people link to your site. It's a bit of a popularity contest, as they think that if someone else is linking to you then you must have something of interest. Currently it's not important to have the other site be very content relevant to your content. However, to future-proof yourself it would be better to have a site link to you that is content relevant, as this would be a logical step for the search engines to take eventually. There is only one minor search engine doing this currently, but it would provide more relevant results, and the search engines always try to find more relevant sites.

Research! Research! Research!

There's no big secret to getting linked to. Have content people want and they will link to you. Finding out what that content is can be tricky. This is a place where good research pays off.

1. Search your site's internal search system to determine what people are searching for. You might be surprised at what you find.
2. Research content surrounding your product/services and provide it. A fruit site might have a page on blended drinks that you can make from their products. Although it's a surrounding topic, it could produce a lot of links and viewers would be interested in their fruit products.

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